房地产项目投资分析-决策过程再造外文翻译资料

Real Estate Project Investment Analysis-Decision Process Reengineering

Fan Jinhai Li Yueshui

(College of Civil Engineering, Southeast University, Nanjing)

Abstract

This paper first introduces the fundamentals of BPR(Business Process Reengineering). After doing some research work in the real estate project investment analysis-decision process, it reengineers the real estate project investment analysis-decision process.

The investment decision analysis of real estate development project is very important to ensure the safety of capital, and the key point of phased project investment is the key of investment control. This paper analyzes the key points of investment control from the decision-making stage, design stage, construction stage and completion settlement stage, and analyzes the investment management of the project through the whole process of research and demonstration with examples for the situation of the project in the decision-making stage, design stage, construction stage and completion final account stage. The results show that the investment of construction projects can be controlled within the predetermined investment range only by grasping the key points of investment control in each stage. On the basis of grasping the key points of investment in phased projects, investment managers should grasp the changes of projects and markets at any time, collect phased investment information, timely discover investment deviations and take effective measures to control the cost and win profits for real estate development projects.

Key words: BPR(Business Process Reengineering); real estate project; investment analysis

1. Real estate project investment analysis and Business Process Reengineering

Business Process Reengineering is based on the long-term development strategic needs of enterprises as the starting point, with value added flowFocusing on the redesign of the process (the task set that satisfies the customer), it emphasizes breaking the traditional functional department boundaries, advocating organizational improvement, employee empowerment,Customer orientation and correct use of information technology, establish a reasonable business process, in order to achieve the dynamic adaptation of the competition and environmental changes of the purpose of one A series of management activities. BPR uses industrial engineering technology, operations research, systems science and engineering technology, management science, information technology, etcIn modern society, the enterprise can be systematically reconstructed from the aspects of business process, organizational structure and corporate culture by means of humanities and science and technology.Under the influence of the traditional division of labor, the operating process is divided into a variety of simple tasks, and according to the tasks, each functional management department is formed.Managers focus on improving the efficiency of individual tasks in their department and neglect the overall enterprise goal, which is to satisfy customers as quickly as possible Break the needs of change. The business process reengineering is actually the concrete implementation of system thought in the process of reengineering business process Adjust the overall optimization rather than the optimization of individual segments or job tasks.

Because the real estate project investment amount is huge, once the wrong first step, it will lose the whole game, therefore, the real estate project investment and development From the point of view of the process, the first step of investment decision-making is undoubtedly the most important. This link is precisely the operation of most Chinese real estate enterprises at present

Weak links in the work. Many real estate development projects are unsalable and loss-making not entirely because of some accidental reasons, but from the beginning There is no market. It is doomed to fail. Many enterprises make investment decisions based on intuitive market feelings or the opinions of a few people It has great market blindness to make investment choice. In this case, the investment analysis and demonstration will often make the 'preconceived' fault, pass

Often investment analysts are always blindly from all angles to describe the project investment prospects, in order to prove that the project is feasible The feasibility study of the project is regarded as the 'approved' study of the project.

These situations in fact reflect the real estate enterprise project investment decision-making analysis process problems, so this paper plans to real estate projects The content and operation mode that should be covered by the investment decision analysis process are discussed and analyzed in the hope of rebuilding the scientific investment decision process'Deduct' a reasonable investment decision.

1. Establish an effective organizational guarantee system

At present, many real estate enterprises have realized the importance of investment decision-making and most of them have set up specialized functional departments such as 'Investment Development Department' or 'Investment Development Department' ,'Investment Planning Department' to carry out project investment decision analysis. In fact, the completion of real estate investment decision concentrates the collective wisdom of various professionals and requires the cooperation of various professionals. For example, marketing personnel are required to provide market demand preference. Need planning and design personnel to raise Provide product suggestions; Engineering and technical personnel are required to provide technical feasibility and schedule forecast for implementation; Cost personnel are required to provide cost forecasts; Need to be Financial analysts provide financing fe

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