太原大学生旅游市场形势分析与发展策略外文翻译资料

Analysis on

Current Situation and Developing Strategy

of Tourism Market of College Students in Taiyuan

Abstract

With the rapid development of Chinese tourism industry,college student tourism has become one important part of tourism consumption in China, which has high market potentials,but has not been paid enough attention to. Based onthe statistics from the sample investigations into the college students tourism intention in Xirsquo;an, the paper deeply analyzed the tourism motivations, psychological and behavioral features of college students, and then the authors arrive at some important conclusions. Finally, according to the study, some useful suggestions are advanced to help to develop the tourism market of the college students.

Keywords college students; tourism market; development strategy

As a special social group, college students in Chinas have huge population and the number in China will reach 30 million,in which general specialized subject students are up to 2000 million and 130 million graduate. According to survey in college, students of willingness to travel reach more than 90% and university student group tourism has become a new consumption hotspot. Taiyuan university of Chinas higher education is one of the important bases in 2007, with 48 common colleges, students of 56.03 million, private universities and 32 other institutions of higher education institutions of high market capacity and tourism potential, and college students as a tourism powerhouse status are unquestionable.

I. COLLEGE STUDENTrsquo;S TOURISM AND ITS CHARACTERISTICS

A. college studentrsquo;s tourism overview

From education tourism perspective, China education tourism,cognitive long-standing travel thoughts existed long time ago. Confucius advocated 'study tourism', Buddhism advocated 'the line monk', and 'read million book, did the ancient precept, enriching' can illustrate this point. The modern Internet era of college students through the network to know more new things, beg new beg odd psychological grows day by day, also let more students to travel enchanted. College students tourism by another way exists that biological, geography, architecture, history, archaeology, tourism and other professional students have visited China famous mountains and great rivers task, inspects rare species, the classical architecture, cultural relics education apprentice and professional practice education tourism, cognitive tourism on the way; After choosing the independent college policy trans-provincial spanned cover practice has become an important link of teaching activity, but also with the open horizon, informative cognitive travel together. College students tourism in our domestic tourism activities, will undoubtedly play a more and more important role.

B. Chinese college studentsrsquo; tourism main forms and features

Current college students tourism has diverse forms, mainly in the following form: the first, service the cognitive tourism to class, such as cultural relics investigation, architectural style appreciation, species of plants and animals distinguish, tourism professional outdoor practice and various process operation, etc, these content in teaching team than lectures, the school already save the equipment purchase and management fees, also ensures teaching equipment advanced, learning situations of authenticity, teaching activities of interest. Secondly, it is the self-dependent career choice tourism. College students position selection, post liquidity, increasingly diversified real practice in enhancement, along with the continuous movement of college students, choose the change of environment, generate employment tourism funded. Third, it is the project completing swim. Project in a certain project completing swim for study goal, or investigation custom culture, or know somewhere a discipline, or learning a language, or visit higher universities and research institutes, etc. Project swim highlight expanding 'learning' word, participants are required to have a better understanding of the content, the first line design outstanding professional and informative and interesting. Fourth, it is the self-help leisure. College studentsrsquo; tourisms and summer weekend, such as golden leisure time take self-help way to attractions tourism, this type of college students tourism market development is an important mode. College studentsrsquo; tourism consumption has the following characteristics: first, pay attention to the economy, pay attention to the price. College students for personal of free money much, belong to the strong consumer groups, sensitive

to price, in the course of travel to the material demand is not high, exquisite affordable, especially to eat live aspects as long as get basic meet can. Second, the tourism destination is within the choice to short-term, adjacent area primarily. Because college students by economic conditions travel to neighboring areas more short-term give priority to.Relevant data shows, college students choose to travel more than 2- 4 days, the proportion of mainly combined heaven is 74.7% Third, college students psychological significant information transfer cometh quickly. College students as a concentration of tourism group, travel decision vulnerable to friends and classmates or influence, plus related groups tourism information asymmetry, emotional easy fluctuation etc, reason, conformity psychological notable; At the same time, because the market concentration, groups, tourism information transfer large connection quickly.

II. The analysis of the status of college studentsrsquo; tourism market in Taiyuan city

According to the paper, this paper designs the needed a structured questionnaire, mainly involves the students tourism attitude, purpose, motivation, transport patterns, space time regularity and consumption characteristics of 13

剩余内容已隐藏，支付完成后下载完整资料

太原大学生旅游市场形势分析与发展策略

随着中国旅游业的快速发展，大学生旅游业已成为中国旅游消费的重要组成部分，具有较高的市场潜力，但未得到足够的重视。根据西安大学生旅游意向抽样调查统计资料，深入分析了大学生旅游动机、心理和行为特征，作者得出了一些重要的结论。最后，根据研究提出了一些有益的建议，有助于发展大学生旅游市场。

从教育旅游的角度来看，中国教育旅游的认知长期存在。孔子倡导“游学”，佛教倡导“行僧”，“读万卷书，不如行万里路，不如阅人无数”可以说明这一点。现代互联网时代的大学生通过网络了解更多的事物，猎奇心理日益增长，也让更多的大学生对旅游十分着迷。大学生旅游在国内旅游活动中，无疑将起到越来越重要的作用。

目前大学生旅游形式多样，主要体现在以下几个方面：第一，将认知旅游服务于课堂，如文物考察，建筑风格欣赏，动植物辨别，旅游专业户练习和各种过程操作等，这些内容在教学团队中比讲课，学校已经节省了设备采购管理费用，也保证了教学设备先进，学习情境的真实性，教学活动的兴趣。其次是自主职业选择旅游。大学生岗位选拔，流动性日益多样化，加强实践，随着大学生的不断流动，选择环境变化，创造就业旅游资助。第三，这是自助休闲。大学生的旅游和暑假、周末，如黄金休闲时间以自助方式到景点旅游，这种大学生旅游市场的发展是一个重要的模式。

根据本文，本文设计了所需的一个结构化问卷，主要涉及学生的旅游态度、目的、动机、交通方式、空间时间规律和消费特征等13个方面。分层和分区抽样调查，本人选择了山西太原理工大学、山西财经大学、山西大学、山西大学现代商学院、太原旅游学院、太原职业技术学院等10所各类大专院校。

太原市大学生旅游时间保障。除了夏天外，还有很多元旦、清明节、国际劳动节、端午节、中秋节这些小长假以及国庆七天假期和周末，这么多的假期给太原市大学生旅游提供了旅行时间和保证。

对于大学生，居住地和旅游目的地，如果在大学生的不同方面有很大的人性和自然，那么旅游目的地取决于旅游梯度的驱动力之间的差异，吸引力越大差别也大。所以对于问卷“想放什么”这个问题，相当多的学生都是国内外选择的。虽然大学生是纯粹的消费者，用于个人自由裁量的资金，旅游不及时，学术方面的限制。

旅行社在太原市的产品大部分是设计简单的组合景点和交通，更多的事情共同点，太原市旅行社产品设计缺乏政策法规，保护旅行社开发新产品，加上以较低的长期形式与观光的积极性旅游产品，产品缺乏特色。在大学生旅游市场中，旅行社没有反映出学生旅游产品的基本特征，也没有特殊的大学生旅游线路和初步设计，甚至大学生组织旅游实践难以满足。

大学生旅游消费水平与价格敏感相比较低，注重精神享乐。因此，在设计食品、生活、旅游等四个基本消费安排的过程中，应优先考虑经济、安全和配套服务于战略眼光发展大学生旅游市场。各种旅游产品纯码价格可以给学生正式可靠的印象，实现终端小利润，快速周转良好的方面。

参考文献

[1] 任曼丽.当代大学生旅游消费市场现状与发展对策分析[J].安阳工学院学报.2008,(3):57-59

[2] 郭伟,张申南.分析秦皇岛发展中大学生旅游市场特征[J].HLJ外国人经济贸易.2007,(9):90-92

[3] 周艳春,唐甘峰.关于发展大学生旅游市场战略[J].南通职业技术学院学报.2007,21(3):82-84

[4] 陈顺明,王兆燕.旅游行为研究的大学生市场发展建议——长沙市大学案例[J].桂林旅游学院学报.2006,17(2):141-144

[5] 刘静燕,杨婷婷.中国大学生旅游营销策略分析[J].旅游科学.2005,19(3):34-38

Analysis on Current Situation and Developing Strategy

of Tourism Market of College Students in Taiyuan

With the rapid development of Chinese tourism industry,college student tourism has become one important part of tourism consumption in China, which has high market potentials,but has not been paid enough attention to. Based onthe statistics from the sample investigations into the college students tourism intention in Xirsquo;an, the paper deeply analyzed the tourism motivations, psychological and behavioral features of college students, and then the authors arrive at some important conclusions. Finally, according to the study, some useful suggestions are advanced to help to develop the tourism market of the college students.

From education tourism perspective, China education tourism,cognitive long-standing travel thoughts existed long time ago. Confucius advocated 'study tourism', Buddhism advocated 'the line monk', and 'read million book, did the ancient precept, enriching' can illustrate this point. The modern Internet era of college students through the network to know more new things, beg new beg odd psychological grows day by day, also let more students to travel enchanted.College students tourism in our domestic tourism activities, will undoubtedly play a more and more important role.

Current college students tourism has diverse forms, mainly in the following form: the first, service the cognitive tourism to class, such as cultural relics investigation, architectural style appreciation, species of plants and animals distinguish, tourism professional outdoor practice and various process operation, etc, these content in teaching team than lectures, the school already save the equipment purchase and management fees, also ensures teaching equipment advanced, learning situations of authenticity, teaching activities of interest. Secondly, it is the self-dependent career choice tourism. College students position selection, post liquidity, increasingly diversified real practice in enhancement, along with the continuous movement of college students, choose the change of environment, generate employment tourism funded. Third,it is the self-help leisure. College studentsrsquo; tourisms and summer weekend, such as golden leisure time take self-help way to attractions tourism, this type of college students tourism market development is an important mode.

According to the paper, this paper designs the needed a structured questionnaire, mainly involves the students tourism attitude, purpose, motivation, transport patterns, space time regularity and consumption characteristics of 13 aspects, layered and zoning sampling survey taken, except I selected off-campus also Taiyuan university of technology,Shanxi university of finance and economics, Shanxi university, Shanxi university modern business colleges, Taiyuan tourism institute, Taiyuan professional technology institute and so on 10 all kinds of universities and colleges.

Taiyuan college studentrsquo;s tourism time safeguard. the promulgation of the students except summer outside, still many New Years day, tomb-sweeping day, international Labor Day, Dragon Boat Festival, Mid-Autumn festival this several days small long holiday, the National Day of a seven-day holiday, and weekends, so many of my holidays to Taiyuan college students tourism provided a time and assurance of travel time.

For college students, their residence and tourist destination if theres a large humanity and nature in the different aspects of college students, then tourism destination will be more attractive, because tourism destination depends on the difference between driving force of tourism gradient, the greater the attraction, difference is bigger also. So for the questionnaire 'would like to place is what' this problem,quite a number of students are chose domestic and abroad.

The travel agencys products in Taiyuan city in most is in the design of simple combination scenic spots and traffic,more things in common, and the design of travel agencys products in Taiyuan city lacks policies and regulations to protect travel agency to develop new products, coupled with the enthusiasm of the lower long-term formation with sightseeing tourism products, products of lack of features. In college students tourism market, tr

剩余内容已隐藏，支付完成后下载完整资料

资料编号：[612772]，资料为PDF文档或Word文档，PDF文档可免费转换为Word