基于网络群体行为的微博社会化分析外文翻译资料

基于网络群体行为的微博社会化分析

Lin Wang amp; Yang Zhao amp; Kan Shi

摘要：

本文搜集了2011年在中国新浪微博平台上六个最具影响力的网络性事件，筛选出活跃的微博付费用户最密切关注的事件，这些用户的粉丝都在50,000人以上，并通过滚雪球的方式收集这些用户的信息，形成“微博网友关系矩阵”。在这种不对称的矩阵中，有关学者使用社会网络分析软件UCINET和可视化软件NETDRAW，分析微博的网络结构以及网络群体事件的中心问题，全面分析在混乱的网络环境中群体性事件的法律意义，并结合大量的微博数据，分析网友们的非理性行为，从而为相应的解决方法提供具有科学依据的战略指导思想。

关键词：社交网络； 微博； 校园网络；网络群体事件；数据采集

1. 介绍

微博是一种非正式的迷你博客形式。用户可以通过手机在微博平台上发布140字符以内的文字信息、图片、视频或者其他多媒体内容。微博与其他即时通讯工具（包括QQ，MSN，Skype，飞信等）一样，可以及时更新个人的最新信息。微博由于其方便快捷的信息发布的特点，为人们节省了精力与时间，因而在短时间内被大众群体所接受。埃文·威廉姆斯是第一个提出微博客概念的，并创立了著名的社交网站Twitter。 Twitter的用户分布广泛，其中包括现任美国总统奥巴马，谷歌公司，通用汽车公司以及其他许多国际名人和组织。Twitter在海外的蓬勃发展引起国内互联网行业的广泛关注，在2007年上半年，饭否成为中国的第一个社交网络平台。 2009年八月，新浪微博发布内测版，成为国内社交网络的第一门户网站，提供微博客服务。微博在2010年正式进入中国网民的视线，用网络将中国人联结起来。微博的用户覆盖了个人，企业，组织和政府，如消费者协会，新东方英语，中国作家协会，央视新闻等，并赢得了广泛网友的青睐。

1. 微博与网络群体之间的内在联系

随着网络的飞速发展，西方学者开始探讨和研究网络群体性事件对政治和社会的不同角度的影响。他们主要讨论以下问题：（1）如何界定网络冲突的概念和类型。大学教授诺丁汉认为，网络是指存在矛盾的事物发生冲突时集中体现出来的物理空间。从这个角度看待网络对政治社会的影响，即网络冲突为公众的利益诉求带来认识与舆论上的影响。（2）网络冲突具有什么样的政治和社会功能。彼得·莱文认为，网络纠纷和冲突有助于唤醒民间社会的精神活跃度，是具有强大功能的民主资源。但学者尼尔温斯托克却警告说，网络冲突虽然在一定范围内有助于下一代网络群体和社会进步，但过度扩展的网络冲突具有“多数专制”的风险，甚至形成“网络无政府主义”。不过，也有学者认为，无论网络成为推动民主的新的增长点还是压迫民主的新的工具，完全取决于不同的政治和社会背景。（3）网络冲突带来的对传统政治体制的挑战是什么？教授维多利亚认为网络已经创造了一个新的公共领域，这个领域充满了对传统政治参与的挑战和改变。迈克尔指出，如果没有网络冲突进行引导和控制，它将可能成为政治极端分子的新工具。而中国学者对网络群体性事件的研究才刚刚开始，目前研究主要集中在传导机制，影响因素和生成模式上面。

1. 结论与启示

（1）当微博出现核心的“权力”时，它可以获取更多其他微博用户的信息，而相对较大的微博“权力”核心有利于获得即时的网络群体性事件。中心性是指“权力”控制信息流的特性，核心程度越高，说明它在越多的用户中充当起桥梁，因此它对网络群体事件有更大的影响力与控制力。因此，想要微博用户更加紧密的联结在一起，使群体性事件更加快速的在微博用户中传播，直接或间接控制获取用户信息，建立微博的核心“权力”至关重要。

（2）社交网络的结构决定网络成员拥有的“权力”，其核心是阐述一个理想的 “权力”分配方法。“权力”在这里并不仅仅是指社交网络成员的属性，更多的是指网络成员之间的互动模式。通过观察一组现实中微博用户的行为，得到的结果是 “权力”可以作为微博用户之间传递关键信息的直接或者间接的相互作用。给微博成员赋予一些适当的“权力”，不仅仅有利于提高社会民主，还可以通过观察网络成员的行为，收集微博用户个人信息作为研究的样本，分析网络群体事件的规模与影响，并制定相应的解决措施。

外文文献出处：Library Hi Tech

附外文文献原文

Microblog Social Network Analysis Based on Network Group Behavior

Abstract

This paper has searched the six key influential netwok group incidents in 2011 in China through SINA Microblog platform, screen the most active Microblog users who pay close attention to the incidents, their Microblog followers are above 50,000 , finally collects 30 Microblog user information by the way of snowballing, form 30*30 “follow – be followed ” Microblog netizens relationship matrix. Specific to this asymmetric matrix, the authors use UCINET social network analysis software and visual software NETDRAW, analyze Microblog network structure, network centrality based on network group incidents, and comprehensively describe the laws to release and acquire group incidents under the mixed network environment of Microblog, combined with

the massive Microblog exchange data, to analyze the non-rational behavior of the netizens, so as to provide a scientific basis for setting out the appropriate guiding strategy and interventions.

Keywords Social network、Microblog、Campus network、Network group incidents、Data acquisition

1. Introduction

Microblog (Microblogging) is an informal mini-blog. The user can release the text information and picture, video and other multimedia contents within 140 characters on their individual microblog through cellphone, instant messaging tool (including QQ, MSN, SKYPE, Fetion etc.),Microblog, light blogging and other platforms, show the latest information of the individual. Microblog is widely accepted due to convenient information release, take less time and energy.Evan Williams was the first to put forward the idea of Microblog and founded the famous Microblog website-Twitter. Twitterrsquo;s users are widely distributed, including the current President of the US Obama, the White House, Google, Forbes, GM and many international celebrities and organizations. The booming of Microblog in overseas countries has aroused the concern of the domestic Internet industry. In the first half year of 2007, JIWAI, FANFOU have become the Chinarsquo;s

first microblog platform. In August of 2009, the closed beta version of SINA Microblog has become the first portal website to provide microblog service. Microblog officially entered the view of the mainstream crowds who surfing the Internet in Chinese. In 2010, the people Microblog (t.people.com.cn), SOHU Microblog (t.sohu.com) Netease microblog (blog.163.com), Tencent microblog (t.qq.com) and others begin the close beta test. The microblog users cover individual netizens, enterprises, organizations and governments, such as Alliance (Zhaopin.com), New Oriental, China Writersrsquo; Association, CCTVrsquo;s Today Observation, Information Office of Yunnan Provincial Government have “settle down” on SINA Microblog, getting up close interaction with the netizens. Domestic and international scholars make full research on microblog. Through analysis, the author found that the researchers have made a comprehensive analysis on the characteristics of Microblog, compared to traditional blogging, Microblog allow users to exchange small text, with faster transmission speed, and the advantages of instant, interaction and freedom, more convenient to the peer-to-peer interpersonal communication with the character of We Media. Meanwhile, the microblog has defects in information authenticity and deep transmission of ideology and other aspects. For the prospects of microblog, most of them are optimistic and think that it can blends with the traditional media to develop.

1. Internal relation between Microblog and network group incidents

With the rapid development of network society,the western scholars probe into and study the network group incidents and its political and social impact from different perspectives. They mainly discuss the following issues: (1) how to define the concept of network conflict and what types. The

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外文文献出处：Library Hi Tech

附外文文献原文

Microblog Social Network Analysis Based on Network Group Behavior

Abstract

This paper has searched the six key influential netwok group incidents in 2011 in China through SINA Microblog platform, screen the most active Microblog users who pay close attention to the incidents, their Microblog followers are above 50,000 , finally collects 30 Microblog user information by the way of snowballing, form 30*30 “follow – be followed ” Microblog netizens relationship matrix. Specific to this asymmetric matrix, the authors use UCINET social network analysis software and visual software NETDRAW, analyze Microblog network structure, network centrality based on network group incidents, and comprehensively describe the laws to release and acquire group incidents under the mixed network environment of Microblog, combined with

the massive Microblog exchange data, to analyze the non-rational behavior of the netizens, so as to provide a scientific basis for setting out the appropriate guiding strategy and interventions.

Keywords Social network、Microblog、Campus network、Network group incidents、Data acquisition

1. Introduction

Microblog (Microblogging) is an informal mini-blog. The user can release the text information and picture, video and other multimedia contents within 140 characters on their individual microblog through cellphone, instant messaging tool (including QQ, MSN, SKYPE, Fetion etc.),Microblog, light blogging and other platforms, show the latest information of the individual. Microblog is widely accepted due to convenient information release, take less time and energy.Evan Williams was the first to put forward the idea of Microblog and founded the famous Microblog website-Twitter. Twitterrsquo;s users are widely distributed, including the current President of the US Obama, the White House, Google, Forbes, GM and many international celebrities and organizations. The booming of Microblog in overseas countries has aroused the concern of the domestic Internet industry. In the first half year of 2007, JIWAI, FANFOU have become the Chinarsquo;s

first microblog platform. In August of 2009, the closed beta version of SINA Microblog has become the first portal website to provide microblog service. Microblog officially entered the view of the mainstream crowds who surfing the Internet in Chinese. In 2010, the people Microblog (t.people.com.cn), SOHU Microblog (t.sohu.com) Netease microblog (blog.163.com), Tencent microblog (t.qq.com) and others begin the close beta test. The microblog users cover individual netizens, enterprises, organizations and governments, such as Alliance (Zhaopin.com), New Oriental, China Writersrsquo; Association, CCTVrsquo;s Today Observation, Information Office of Yunnan Provincial Government have “settle down” on SINA Microblog, getting up close interaction with the netizens. Domestic and international scholars make full research on microblog. Through analysis, the author found that the researchers have made a comprehensive analysis on the characteristics of Microblog, compared to traditional blogging, Microblog allow users to exchange small text, with faster transmission speed, and the advantages of instant, interaction and freedom, more convenient to the peer-to-peer interpersonal communication with the character of We Media. Meanwhile, the microblog has defects in information authenticity and deep transmission of ideology and other aspects. For the prospects of microblog, most of them are optimistic and think that it can blends with the traditional media to develop.

1. Internal relation between Microblog and network group incidents

With the rapid development of network society,the western scholars probe into and study the network group incidents and its political and social impact from different perspectives. They mainly discuss the following issues: (1) how to define the concept of network conflict and what types. The Professor Athina Karatzogianni from the University of Nottingham believed that, network conflict refers the concentrated expression of the conflicts existed in physical space on network. From the perspective of political sociology, network conflict is the network contests that affect or challenge the public opinion and realize some interest appeal. (2) What political and social functions the network conflict has. Peter Levine believes that the disputes and conflicts of cyberspace contributes to active civil society and wakeup public spirit, and is a powerful democratic resource (Peter Levine，2001); Neil Weinstock Netanel warned that , the network conflict in a certain scope contributes to the generation of network corporatism and social progress, but over-expanded network conflict has the risk of “majority dictatorship”, even form“network anarchism” (Neil Weinstock Netanel，2000) . However, some scholars believe, whether the network is the new growth point of democracy or a new instrument of oppression, totally depends on different political and social context (Michael L．Best and Keegan W．wade，2007；Norris，2000；Lawrence lessig，1999 ；Tyler Boas，2003). (3) What challenges does the network conflict bring to the traditional political structure? Victoria Bemal thought the network has created a new public domain, challenging and changing the traditional political participation (Victoria Bemal,2006); Michael Whine pointed that if not guide and control the network conflict, it will likely to be the new tool for political extremists ((Michael Whine,1999). The scholars in China have just begun the research on network group incidents, mainly focus on transmission mechanisms, influencing factor and generation patterns.

1. Conclusion and Enlightenment

(1) When the outdegree centrality of a Microblogger is high, he can get more information of other Microbloggers, with relatively large“power” when getting the i

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