中国跨境电商 物流发展分析外文翻译资料

 2023-01-06 10:01

中国跨境电商

物流发展分析

Wei Wang
Beijing Wuzi University, Beijing, China
Received 30 June 2016; accepted 25 July 2016; published 28 July 2016
Copyright copy; 2016 by author and Scientific Research Publishing Inc.
This work is licensed under the Creative Commons Attribution International License (CC BY).

摘要：跨境电商物流国家需要关注这些因素。中国跨境电商是中国企业的一部分。为了有效了解中国跨境电商物流发展情况，本文采用SWOT分析。中国跨境电商物流的发展呈现出优势，机遇和挑战。本文采用2000 - 2014年中国进出口贸易规模的时间序列预测模型进行准确预测。本文提出，中国跨境电商的发展至关重要，中国拥有发展跨境电商物流的物质资源。跨境电商需要中国企业的支持和政府的援助。跨境电商物流的发展，使得中国产品可以在各个国家销售，给中国带来更大的利润，提高中国的声誉。

关键词：跨境电商； 逻辑分析； SWOT分析

1. 导言

跨境电商已成为人们消费的最重要渠道，这意味着它走向国家的领域。 2000年，人们主要以消费模式为主，以两种主要方式体验店铺购买。

据不完全统计，消费者体验店面占比超过85％，这比以前要高很多：人们经常选择亲自去商店购买产品，主要原因可能是：消费者想要购买的商品和可靠的商品质量可以得到保证; 选择采购组主要是因为它们成色新，质量好，具体可以引用本文：Wang，W。（2016）中国跨境电商供应商物流发展分析。现代经济，7,875-880。

消费者追求高品质的商品，所以消费者会选择国外的产品，但会受到实际条件的制约。 消费者往往只能通过其他渠道的购买行为来进行购买。近年来，跨境电商的出现给了世界各国一个很大的发展空间，跨境电商不仅能够增加一个国家的消费，还能为各国带来丰厚的利润，真正的实现全球一体化。

许多学者对跨境电商进行了研究：

王碧香学者（2014）提出，跨境电商的发展是大数据时代的必然结果[1]。王明玉和廖震（2014）指出，对于中国跨境电商的发展，还存在很多值得关注的问题[2]。西波（2015）认为这种跨境电商业务是中国企业发展的契机，但在中国企业发展过程中仍存在诸多困难和挑战[3]。徐松和张艳艳（2015）认为，跨境电商发展是中国出口中国产品的重要途径[4]。许福（2015）和孟帅（2016）提出，跨境电商物流需要建立海外职位，他们认为这种方式可以降低物流成本[5] [6]。许多学者都是运用理论知识来表达自己的观点，笔者运用SWOT分析方法，对我国的发展进行了研究和分析。

2.中国跨境电商供应商物流分析

近年来，中国的跨境电商取得了很大的发展，中国的跨境电商是中国发展的有力保证，为了清晰分析中国跨境电商的现状，我们经常使用的是SWOT分析的分析方法，SWOT分析的主要特点是综合分析形势，弱点，机会和威胁的优势，为指导形势发展提供良好的目标。表1列出了中国的跨境商店进行SWOT分析。

从SWOT分析可以看出，中国的优势主要有三点，首先，为什么跨境电商可以在中国迅速发展，主要原因是由于中国经济的高速发展，据中央电视台报道，中国经济是现在位居世界第二，仅次于美国，中国的改革开放和人民民主专政已经带动了中国经济走向小康社会，中国经济的发展必将使消费者更多花钱购买高质量的产品，从而促进跨境电商的发展。

其次，近年来，跨境电子商务规模逐渐增大，中国在宁波，上海，郑州，杭州和重庆五个城市正在逐步建立国家级跨境电商网络运营点，对当地居民来说，在其他国家购买商品这不是一件困难的事情，直接从城市的跨境电商的操作点就可淘到高质量的产品。

第三，中国的轻工业是是全球知名的，许多其他国家的消费者都欣赏中国的轻工业，跨境电商发展，是所有消费者购买中国商品消费渠道的推动力。

Table 1. Chinarsquo;s cross-border shops to SWOT analysis.

Advantage:
1. The rapid development of Chinese economy
2. Increase the scale of cross-border electricity supplier
3. “Amoy” on the forces of expansion

Disadvantages:
1. The lack of cross-border business enterprise
2. Logistics problems more
3. Low investment overseas warehouse

Threat:
1. Chinarsquo;s product quality is poor
2. Cross-border electricity supplier Product Category single
3. Network Platform imperfect

Opportunity:
1. Model development B2B
2. Advanced logistics and transport
3. Cross-border electricity supplier more than the number of
exporting countries

876
W. Wang

对于其他国家来说，在中国可以购买价格低廉，质量优良的轻工产品。对于中国来说，出口比例上升，这使得中国经济大大改善，提高了中国的世界经济地位。中国也有许多弊端，仍然制约着中国的发展。首先，中国的发展是世界排名第二，但综合实力强，我们不能否认中国的综合实力和各种企业发展与总体呈现关系的事实部分。

中国的跨境电商业务严重不足，主要原因是中国政府的支持力度不够。其次，商品运输过程中出现的物流问题是由于政策和国家间基本情况不一样，物流费用难以控制运输，如果物品不能顺利通过海关查验是退货商品往往会增加物流成本，公司将失去大部分收益。最后，为了减少货物的跨境运输，建立海外仓库是很好的解决问题的办法，但投资海外仓库建设的资金明显不足，通过吸引外资的方式无法解决这个问题。威胁中国跨境电商的发展主要有三方面，中国的产品质量一直被国内外人士质疑，近年来中国产品一直存在质量问题，给消费者购买造成很大困惑，质量差产品对中国的跨境电商发展形成威胁，其次，中国的跨境电商消费是相对简单的产品，该产品具有小项目的特点，降低了消费者的兴趣。

随着物联网技术的发展，互联网也威胁着中国跨境电商发展，网络平台，购买平台，交易平台和反馈网络平台对中国发展构成威胁。

跨境电商模式包括B2B，B2C，O2O和B2B，发展模式趋于成熟。中国物流运输更多，铁路，水路，公路和航空运输已经成熟，为货物运输奠定了坚实的基础，得到了中国政府的大力支持，达到了储蓄产品运输时间的目的，降低了产品运输目标的成本。据了解，在eBay集团举行的一份报告中的信息显示，中国跨境电商供应国出口超过60个国家，中国已成为世界最大出口国，并且跨境电商向中国发展提供了一个非常好的机会。

3.跨境电商供应商物流交易分析

为了对中国跨境电商进行良好的发展分析，根据2015年的文献“2012-2013跨境电商中国市场研究报告”，我们首先收集了中国2000年的进口总量和2014年的出口贸易量， 2016年数据为预测值，收集2008年至2014年中国电子商务市场规模，为研究中国进出口发展趋势提供有力依据，研究过程中，采取时间序列分析，时间序列法适用于不同年份的经济增长预测，跨境电商和中国的进出口交易规模以及中国电子商务市场规模数据见表2和表3。

根据模型规定，没有数值替换为0，我们使用时间序列预测方法，首先要绘制图形时间序列图，从图1中可以看出，随着时间的推移，中国的进出口交易规模呈现出增长趋势，其具有明显的时间趋势变化，因此使用时间序列预测方法非常合适，但由于预测模型的局限性，只能有效地预测一年的数据，以消除预测变差的影响过程中，本文采用两个时间序列预测，预测2015年和2016年中国进出口贸易规模，预测结果具有丰富信息。

一般来说，我们已经接受了3到20的期间，n是较小的值，你不能消除意外偏差的影响，n值的结果将是不准确的，因此本文取n = 3，预测模型方程为如下：移动平均数=（A2000 A2001 A2002）/ 3，等等。第二移动平均数=（B2002 B2003 B2004）/ 3。

Table 2. Chinarsquo;s cross-border electricity supplier and export trade size (unit: one trillion yuan).

year

Import and export trade size

A moving average

Second moving average

2000

3.9

0

0

2001

4.2

0

0

2002

5.1

4.40

0

2003

7.0

5.43

0

2004

9.6

7.23

5.69

2005

11.7

9.43

7.37

2006

14.1

11.80

9.49

2007

16.7

14.17

11.80

2008

18.0

16.27

14.08

2009

15.1

16.60

15.68

2010

20.2

17.77

16.88

2011

23.6

19.63

18.00

2012

24.4

22.73

20.04

2013

25.8

24.60

22.32

2014

26.4

25.53

24.29

2015

0

0

28.01

2016

 lt;

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Chinese Cross-Border Electricity Supplier
Logistics Development Analysis
Wei Wang
Beijing Wuzi University, Beijing, China
Received 30 June 2016; accepted 25 July 2016; published 28 July 2016
Copyright copy; 2016 by author and Scientific Research Publishing Inc.
This work is licensed under the Creative Commons Attribution International License (CC BY).
http://creativecommons.org/licenses/by/4.0/
Abstract
Cross-border electricity supplier logistics countries need to focus on the factors. Chinarsquo;s crossborder electricity supplier is a part of Chinese enterprises valued. In order to effectively understand the development of Chinarsquo;s cross-border electricity supplier logistics, this paper uses SWOT analysis. The development of Chinarsquo;s cross-border electricity supplier logistics presents advantages, opportunities and challenges. In this paper, the method is to use time-series forecasting model, which is Chinarsquo;s import and export trade size from 2000 to 2014, to carry out an accurate forecast. This paper presents that the development of Chinarsquo;s cross-border electricity is vital and China has the material resources of development of cross-border electricity supplier logistics. Cross-border electricity supplier needs the support of Chinese enterprises and government assistance. Development of cross-border electricity supplier logistics, which makes Chinese products
can be sold in various countries, will give China a greater profit and enhance Chinarsquo;s reputation.
Keywords
Cross-Border Electricity Supplier Logistics, SWOT Analysis

1. Introduction

Cross-border electricity supplier has become the most important channel for people to consume, which means that it takes the realm of the country, and the concept and meaning of the original meaning are very different. In 2000, people generally take consumption patterns mainly to experience the store and purchase in two main ways.
According to incomplete statistics, consumers to experience the store account for more than 85%, it is well described in the previous cross-border electricity supplier appeared: people often choose to personally go to the store to buy products, the main reason may be that consumers want to buy goods and reliable quality of goods can be guaranteed; select purchasing group is mainly because they are in good condition, good condition conHow to cite this paper: Wang, W. (2016) Chinese Cross-Border Electricity Supplier Logistics Development Analysis. Modern Economy, 7, 875-880.

W. Wang sumers will pursue high-quality goods, so consumers will choose foreign products, but will beconstrained by practical conditions. Consumers are often only through the purchasing behavior of other channels to make purchase. As in recent years, the emergence of cross-border electricity supplier gives each country in the world a big space for development, cross-border electricity supplier can not only increase the consumption of a country, but also brings substantial profits to countries and the true realization of global integration. Many scholars had tudied the cross-border electricity supplier:

Wangbi Hong scholar (2014) proposed that the development of cross-border electricity supplier was the inevitable result of an era of big data [1]. Wang Mingyu and Liao Zhen (2014) point out that for the development of Chinarsquo;s cross-border electricity supplier, there are still many problems that we should pay attention to [2]. Xi Bo (2015) believes that cross-border electricity business in this way
is an opportunity for the development of Chinarsquo;s business, but there are still many difficulties and challenges in the process of the development of Chinese enterprises [3]. Xu Song and Zhang Yanyan (2015) think that the cross-border electricity supplier development is an important way for China to export Chinese products [4]. Xu Fu (2015) and Meng Shuai (2016) propose that the development of cross-border electricity supplier logistics needs to establish overseas positions, and they think that this approach can reduce logistics costs [5] [6]. Many scholars are using theoretical knowledge to express their point of view, I use the SWOT analysis and I have studied and analyzed the development of

Chinese cross-border electricity supplier logistics, at the same time, the paper also uses a time-series forecasting model, it will be a reasonable forecast for Chinarsquo;s deal size in the future, and the results are very reliable. SWOT analysis method is suitable to solve things: it can analyze many aspects of things; it is a good tool for cross-border electricity supplier logistics; and it can clearly analyze the current situation of China. SWOT analysis of Chinarsquo;s cross-border electricity supplier logisticsrsquo; strengths and weaknesses is the highlight of this article.
2. Chinese Cross-Border Electricity Supplier Logistics Analysis
In recent years, Chinarsquo;s cross-border electricity supplier has been great development, Chinarsquo;s cross-border electricity supplier is a strong guarantee for Chinarsquo;s development, in order to clearly analyze the status quo of crossborder electricity supplier in China, we often use is SWOT analysis of the way analysis, SWOT analysis of the main features is the advantage of a comprehensive analysis of the situation, weaknesses, opportunities and threats, providing a good target to guide the development of a situation. Chinarsquo;s cross-border shops to SWOT analysis are shown in Table 1.
From the SWOT analysis we can see that Chinarsquo;s strengths are mainly three points, first, why the crossborder electricity supplier can develop rapidly in China, the main reason is because of the rapid development of Chinarsquo;s economy, according to CCTV reported that Chinarsquo; economy is now ranked second in the world, second only to the Un

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